I never understood the purpose of the popup. I'm just looking at sticker shades and the popup comes up, is that supposed to convince me that people actually shop there? I know that people use SCS products since I see them all the time at competitions, so why would I need to know that this guy from DC bought a redi cube? I'm also not quite sure if the product purchases are 100% legitimate since it shows towns in my state, and I know there is no way that there were 20 people in my state that made an order on SCS in the last hour. BTW the average comp in my area is around 105 people (EDIT: Someone a town over apparently ordered a Lingao 15 minutes ago, definitely illegitimate "orders")
Their website is better than the old cubicle site, but the new cubicle site is 100% better.
However, I'm glad SCS did away with the super obnoxious backgrounds on their premium puzzles. It looks like they just threw a can of paint on a canvas and put a cube in front of it.
The selection of Cubicle premium products is also far FAR better. There are very specific lubricants that appeal to a particular feeling; I'm glad that I can choose between a soft and plush Mystic setup or a fast and crisp Celeritas setup. I also like how TC tells you what lubricants are actually inside of the puzzle. SCS's description of their premium products doesn't show what's in them, so If I really liked the setup then I wouldn't be able to tell which lubes were in it so I would know which lubes are best for me. Not to mention it seems like their Cosmic and Supernova cubes are the exact same except Supernova cubes take less break-in and wear out quicker.
I'm also not convinced that most of the cosmic lube (aside from lunar) are different fundamentally. They seem like carbon copies of each other with a fancy new color and a different viscosity. Every single cubicle lube that isn't their weighted silicone lubricants are very unique and each bring something new to the table, it doesn't feel like they just slightly altered silk and called it a new lube. The properties of TC lubes are also very unique and helpful. One of my favorites is Lubicle-1. The only real knock on it is that the batches are super inconsistent, but if you get a good batch, it's a REALLY good batch. The Teflon makes a big difference in puzzles that just need a refresh. Normally if a cube's lube is dying you would have to clean out then reapply lube the whole thing, but Lubicle-1 can extend the lifespan of your lubricants tenfold if not more. Just one drop speeds it up to where it was when it was at its prime 9/10 times in my case.