New 3x3x3 Cube: YJ YuLong

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Lchu613 said:
I'm weary of this.
Stop abusing this poor overused mech. Poor thin doesn't know what its name is anymore.
Seriously wtf. I don't understand the thinking of these people at YJ. What is the point in making all these new cubes?
Click to expand...

It seams like YJ is trying all these new 3x3 that look almost the same in the 2nd half of 2013.
 
Oh look at that a enw cube clearly we should all get worked up.
I wonder how many unique (even knock offs are considered unique) cubes have come out just since Zhanchi. Imagine the number of cubes since Enro's first mass produced?
 
Seems like poor marketing to me. They should release a new 3X3 every 6 months or so like Dayan has always done.. And a numbering system can't hurt either, especially when a brand gets 4 or more different cubes such as Dayan 4-Lunhui, Dayan 2 - Guhong, etc.
These cubes are coming out so fast it actually deters me from buying any of them because there will just be a new one soon.
 
LarryLunchmeat said:
Seems like poor marketing to me. They should release a new 3X3 every 6 months or so like Dayan has always done.. And a numbering system can't hurt either, especially when a brand gets 4 or more different cubes such as Dayan 4-Lunhui, Dayan 2 - Guhong, etc.
These cubes are coming out so fast it actually deters me from buying any of them because there will just be a new one soon.
Click to expand...

I agree... BUT

People are still climbing over each other to buy each new YJ/Moyu cube. Also, note that only the HuanYing and Weilong are marketed with the Moyu label, the new cubes have the YJ label. Not sure why they want to appear as two brands, perhaps Moyu is for their 'premium' products?

It's a case of throw enough doo doo at the wall, and some will stick. If you have a load of designers all designing slight variations on a 3x3 design, and you release all of them at very low prices so they sell lots and have lots of community feedback or essentially free research and development! Eventually you will make the PERFECT 3x3, and everyone will rave about it. If you're good at marketing, you make this a YJ cube... then you release a new Moyu cube based on the design, with slight improvements, but twice the cost.

This strategy doesn't rely on EVERYONE buying ALL of them, it relies on the cubing community and YouTube. As long as at least one person buys each new cube, and Calvin is making sure of that, and there are video reviews, the strategy works. If there's a bad cube, so what - YJ shelves the design. If there's a great cube, the reviews pour in, and MOYU reaps the rewards.

Lots of companies do it. Most car companies rarely release a major new model in their premium range. Look at VAG, who own (among others) Lambo, Bentley, Porsche, Audi, VW, Seat and Skoda. They release new Skodas all the time, and try stuff out there. If it works, they release a new Seat. If it works there, they release a new VW. If it works there, they release a new Audi. If it work there...
 
pipkiksass said:
People are still climbing over each other to buy each new YJ/Moyu cube. Also, note that only the HuanYing and Weilong are marketed with the Moyu label, the new cubes have the YJ label. Not sure why they want to appear as two brands, perhaps Moyu is for their 'premium' products?
Click to expand...

Have we gotten any clarity if MoYu is just a series of products though? What I've heard from most sources is that MoYu is a new brand that doesn't have their own factory and so they use YJ's, which is why it has YJ on the bottom of the box. And why the new YJ cubes use the same stickers and boxes. The YJ boxes do say YongJun where the MoYu boxes say MoYu, so that implies that spot is reserved for brand name. But they have so much in common that it could be the same brand, but we don't know who gets what in terms of money.
Either way, the MoYu cubes are absolutely more premium.

And to return to the original a little, it sure is poor marketing. It's not like anyone really thinks it's a brand new cube when they look at the pictures. But it has been proven a few times recently that small changes can make big differences. But I'd say it can only get so much better without drastically changing the design, and with 3-4 cubes that look almost identical, I don't think there's any need to get all of them. In the case of the YuLong, it seems to me like they just wanted a new name because they made a minor change, making it stickerless.
 
I'm not sure it's that sophisticated. It seems like a simple marketing strategy. They can produce one model and sell 10000 units. Or they can produce several models and sell 20000 units because many customers will buy more than one model. Presumably once they have the manufacturing and distribution in place for one model it's not so expensive to add others.

It's not like cars, where most customers buy only one.

I've only seen speculation that Moyu is a different company using YJ's factories, and suspect that originates from CBC's video, although he admits he is only speculating. It would be interesting to find out the real story. My preferred hypothesis is that Moyu is YJ's premium brand. Premium cubes have better margins, but they can't all be premium of course. So a mix of premium and budget maximizes revenue and would make sense as a marketing strategy for YJ.
 
mark49152 said:
I'm not sure it's that sophisticated. It seems like a simple marketing strategy. They can produce one model and sell 10000 units. Or they can produce several models and sell 20000 units because many customers will buy more than one model. Presumably once they have the manufacturing and distribution in place for one model it's not so expensive to add others.

It's not like cars, where most customers buy only one.

I've only seen speculation that Moyu is a different company using YJ's factories, and suspect that originates from CBC's video, although he admits he is only speculating. It would be interesting to find out the real story. My preferred hypothesis is that Moyu is YJ's premium brand. Premium cubes have better margins, but they can't all be premium of course. So a mix of premium and budget maximizes revenue and would make sense as a marketing strategy for YJ.
Click to expand...

Apparently Moyu is the designer and kind of used YJ factories for production.
 
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