Rubik's Cube 2.0 Released

However they market it, the availability of this cube is likely to cause a significant growth in the speedcubing community. They will reach many people who have no idea speedcubing exists. Depending how aggressive their marketing is, that growth could be huge, and rapid...
 
With little or no marketing, I'm not sure it would increase popularity in speedcubing that much though. My first cube was a normal Rubik's brand, and I obviously got into speedcubing anyway. I think it is in most peoples nature to see how fast they can solve it once they know they can do it at all, and that is speedcubing right there. If anything, I sadly predict this could just decrease the interest in other brands as these cubes are good enough for many people that might have otherwise considered other options. And unless they heavily market it, this cube will probably be bought by the same people that would buy a regular Rubik's brand. But with heavy marketing it might increase the interest a little though, as people with and old cube at home might think this cube will automatically make them faster, just as buying a professional bowling ball will automatically make you get 300's and so on.
 
BrainOfSweden said:
With little or no marketing, I'm not sure it would increase popularity in speedcubing that much though.
Click to expand...
Of course, but this is Rubik's. Why would they even bother bringing the thing out if they're not going to market it? It's just speculation, but I don't believe they care about today's speedcubing market. It's just tiny compared to their mainstream. My guess is that they think the concept of speedcubing is appealing enough, supported by all the content out there about it, that if they put this cube in the major stores and get the mainstream more excited about speedcubing they can drive a new wave of interest in their puzzles.
 
IMO this cube will not be used by the current speedcubing community as there are currently better options, but it's great that Rubik's is taking us into account! This will definitely help more people get interested in speedcubing and raise awareness in general. Maybe the current myth that all cubers are brainiacs will slowly fade away in public opinion.

The original rubiks cube doesnt exactly make most people want to learn how to solve it faster, as solving it fast is a pretty unpleasant experience.
 
The Hungarian Open will be this weekend. I think you might find this interesting (this is from the news sent to the registered competitiors):

"(...) As you can see on the time schedule there will be an unofficial 3x3x3 event with prize money. You can compete, if you advance into the official 3x3x3 final, but you don’t have to. During this event the WCA regulations will be followed, but the results won’t be official. The only criterion of competing is to use an original, new type Rubik’s Cube, which will be provided by the Rubik Studio."

I'm curious about the results...
 
The Rubiks 2.0 (untensionable) is already in local stores in many parts of the world.
Waiting for the speedcube.
I'd like to keep a Rubik's brand speedcube in my collection.
 
lets see this

v-cube 3x3.png

v-cube 3x3x3.png
 
Anyone heard anything more about the new speedcube? Mine should be coming in Monday and it looks promising.
 
NZCuber said:
How do i adjust the tension?
Click to expand...

The speedcube comes with removable center caps which you can tension the cube from there. The 2.0 does not have center caps if it isn't the speed cube version.

Edit: now that I think about it, due to the confusion, should there be a separate topic for the new speed cube?
 
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