Rubik's Cube 2.0 Released

[kcl]

Dayam.
It's actually good!

If someone mods the centerpiece then.. This could actually become a popular cube.. Maybe

 

[BrainOfSweden]

If someone mods the centerpiece then.. This could actually become a popular cube.. Maybe

I have acutally considered to buy this just to mod the centerpieces. The performance is obviously light years ahed of previous Rubik's brands, and in terms of feel, it looks like it is exactly my type of cube.

 

[Michael Womack]

 

[BrainOfSweden]

Didn't you already post that video on the last page Michael? And someone else did too.

Edit: Nevermind, this was the untensionable version. Sorry.

 

[Noahaha]

I wonder what their marketing plan is for this. Although I doubt it will happen, I hope they don't have TV commercials for it. That could create a whole new breed of noncubers.

 

[BrainOfSweden]

I wonder what their marketing plan is for this. Although I doubt it will happen, I hope they don't have TV commercials for it. That could create a whole new breed of noncubers.

From their perspective, it would be a pretty solid marketing strategy though. A lot of aspiring cubers would see that there's this new cube that makes it easier to get fast times, and chances are they have no clue these already exists, so they'll buy them. And unless they stumble upon something like this website when they are looking for a solution, they will just happily keep their cube and recommend it to everyone, potentially minimizing sales of other brands in coming generations.

 

[cyoubx]

I wonder what their marketing plan is for this. Although I doubt it will happen, I hope they don't have TV commercials for it. That could create a whole new breed of noncubers.

We were all noncubers once.

 

[rj]

It has wings. Fangshi knockoff?

 

[Noahaha]

We were all noncubers once.

I am not passing judgment on noncubers, but on anything that gives noncubers the wrong impressions about cubing. I think that a commercial for a Rubik's speedcube (if not perfectly executed) could easily lead noncubers to believe the wrong things about cubing.

I think the real problem lies in giving a company that has demonstrated a lack of understanding of the speedcubing community the power over people's perception of the activity.

 

[cyoubx]

I am not passing judgment on noncubers, but on anything that gives noncubers the wrong impressions about cubing. I think that a commercial for a Rubik's speedcube (if not perfectly executed) could easily lead noncubers to believe the wrong things about cubing.

I think the real problem lies in giving a company that has demonstrated a lack of understanding of the speedcubing community the power over people's perception of the activity.

I'm genuinely curious (and not trying to give you a hard time) about what you mean by "wrong things." Could you please expand on that? If you don't want to, that's okay.

 

[kcl]

It has wings. Fangshi knockoff?

*facepalm*

This looks literally NOTHING like a fangshi. It's a ball core, the edges are completely different, as well as the corners.

 

[Noahaha]

I'm genuinely curious (and not trying to give you a hard time) about what you mean by "wrong things." Could you please expand on that? If you don't want to, that's okay.

If the commercial emphasizes the speed of the cube, general passersby might be led to believe that how fast a cube is determines how fast you can solve it. Most noncubers fall into two main categories: the people who think that speedcubers are geniuses and the people who think that anyone could solve a cube fast if they read the manual. A commercial for a new fast Rubik's cube could cement the views of the latter group.

There is also the unavoidable issue of people assuming that every speedcube is a Rubik's 2.0, but I think that that would be intentional.

I'm not trying to put any blame on Seven Towns/Rubik's. Just complaining about how in general the media has not been kind to the perception of speedcubers.

 

[Lchu613]

I'm impressed by the cyoubx review.

Has Rubik's actually made a good cube?

Also y no florian

 

[rj]

*facepalm*

This looks literally NOTHING like a fangshi. It's a ball core, the edges are completely different, as well as the corners.

I know, but it has wings...

I just saw a similarity. More likely they got the concept off the Zhanchi, and modified it beyond recognition.

 

[Owen]

the people who think that anyone could solve a cube fast if they read the manual. A commercial for a new fast Rubik's cube could cement the views of the latter group.

Is this not correct though? Anyone can learn to learn to solve a cube fast.

 

[Noahaha]

Is this not correct though? Anyone can learn to learn to solve a cube fast.

I should have said "just by reading the manual" rather than "if they read the manual." I'm talking about those people who see you solve the cube in 20 seconds and then say it's not impressive because you clearly just read the instructions that come with the cube.

 

[Chree]

The man's got a point. Rubik's has dropped the ball on their advertising and PR before. I'm thinking about their failure to recognize World Records set by people using Non-Rubik's Brand cubes... the Seven Towns trademark case and poor handling of the blowback from the speedcubing community. I wouldn't put a poorly crafted commercial full of misinformation and exaggerated promises past them.

 

[Tim Major]

I know, but it has wings... I just saw a similarity. More likely they got the concept off the Zhanchi, and modified it beyond recognition.

The DaYan Megaminx is a knockoff of the MoYu WeiSu because it has stickers :/

 

[ottozing]

lol shengshou weisu

 

[LNZ]

I think I saw this cube at a Games World store. I saw it selling for $20 AUD..

I thought about buying it. But as I spent over $130 for a SS10, I did not.