It's one thing saying you don't like our fish and chips but it's another to label them awful for your question. There's no such thing as an awful dish, only personal preference and the very fact that a dish is a signature dish suggests it is very popular and much loved so the question kind of contradicts itself. I personally love fish & chips, with plenty of salt, no vinegar, scraps and perhaps some Heinz ketchup. I also like battered sausage and chips and a nice deep fried chicken leg quarter and chips, yummy. If the chips are done too fresh they can be a bit potatoey so the trick is to keep them warm but leave them 5 mins before you eat them. Unlike USA style fries our chip shop chips are much thicker and usually quite soft and stodgy which adds to their deliciousness. I love all chips / fries apart from some I had from an Indian takeaway once.