From what I understand, knowingly collecting information - even that with "zero serious consequences" - of a child under 13 is illegal in some form as is directly marketing and showing ads to a youth (based off of their tracked information) because they are considered by law not mature enough to distinguish advertising.I would consider it extremely stupid. We are not talking about privacy in terms of photos, medical records, where they hide their pocket money or even their address. We are talking about their browsing habits, general location, sex and age estimations with zero serious consequences. Parents or the kids themselves worried can get 100% privacy from not going online. This nanny state law should be ditched and a simple warning put up instead. Even the ridiculous EU hasn't gone this far.......yet and they even hate the way you wash your chicken!