TLDR: Inflation is HUGE issue and adding substantial costs to cube pricing
Wow, lots of posts about GAN cube pricing, but considering:
All of these inflationary issues and more add
substantial costs to cube pricing. All speed cube manufacturers and vendors have had to put up with profit pressures.
Personally, I haven't been cubing long (or fast) enough know and understand this specific industry, but I do not see evidence of a monopoly where GAN could charge whatever they like. It "feels" like there is lots of competition amongst the different cube manufacturers to design, engineer, and produce products that push the envelop and make good speed cubers faster. If that competition didn't exist, then we would still be using rough and tough turning cubes of my early days.
If you don't like the end user pricing, then a boycott by a substantial number of people may help lower the pricing. Another potential solution, if you like GAN cubes, is to purchase in bulk directly from GAN and remove one middle man and figure out how to distribute to your friends.
Choice and competition are good. I trust we don't get to a point where, like Apple, producing a different color product is a new product. (I hope I didn't touch the third rail with that last comment.)
FYI - I haven't ordered the new GAN cubes.