I think it's pretty cool. I'm rather obsessed with music, I can hardly do anything without some sort of music in the background. So this way I get the music style I like (hip-hop/rock/generally-up-beat) without having to listen to people talk about how awesome they are, doing drugs, buying fancy cars, and all that, which I don't agree with (philosophically, morally, financially, etc.).
Also, it's probably aimed more towards the under-30 crowd with the style of it (personally, I don't know anyone over the age of, say, 50 who likes rap/hip-hop music). I don't know how old you are (I'm not saying you're over 50, or anywhere near there. To be honest, I'd probably put you 30s or 40s, because 5 kids is a lot. Also, my mother is 40-something, and I'm one of four children) or what sort of music you like, so yeah.
Anyway, I'm rambling because of the whole age thing. Such a tricky topic. Hopefully I didn't offend anyone.