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Yep, all just minor variations to sell more units with minimal additional investment.

I don't think it's to sell more units.
This isn't aimed at people already with the 11M Pro, nor is it aimed at people who previously bought the 11M Pro.
It's a cube at the mid-tier market without the main feature modern flagships have and that is customisability.
Every company does this (not just GAN), and I wouldn't call it a strategy to "sell more units", merely another option for a different pricepoint. The fact that it's under the 11M name suggests that you get one or the other, providing more options to the cubing market. I doubt most people that bought the 11M Pro 7 months ago would be regretting their decision now that a cheaper, similar product is released at a lower price.

Just for context, this cube will be what the Air M was to the XS. I actually main the Air M over the XS because I prefer the default setup on it and the magnet adjustment was something I really didn't use being a more casual cuber and I'm sure a lot more people can relate. Some people like customisation but some people (like myself) prefer to have fewer options but still have that flagship performance - two completely different audiences.

So overall, I think this product will be met with a better response than the Air M did last year, mainly because the naming of the Air M had no relation to the flagship is was made from (the XS). The fact that we'll be seeing a more intuitive series of cubes spanning across several price ranges from GAN is great. Their flagships seem to be increasing in price but their price range of cubes across both Monster GO and GAN seem to be expanding, and we'll likely see GAN/Monster GO 3x3's at every major pricepoint, so I doubt it's primarily to "sell more units" with "minimal investment".

Also another thing to mention, this cube was discussed prior to the 11M Pro release. I recall having a meeting with GAN all the way back in August 2020 where we found out about this cube so I'm sure the plan of making a series of cubes under the 11M name was already thought out before the 11 was even produced.

(Do note that I am sponsored by GAN but I've told them before that I am going to be completely honest about their cubes regardless so this is my full opinion)
 
I'm pretty sure I've said this before, but there is nothing wrong with a company trying to sell more units. That is the purpose of a company. It is only a problem if it is confusing or deceptive to the customer. Admittedly DUO is not really clear, but it seems logical to see it as a cheaper less customizable version of something called Pro.
 
I'm pretty sure I've said this before, but there is nothing wrong with a company trying to sell more units. That is the purpose of a company. It is only a problem if it is confusing or deceptive to the customer. Admittedly DUO is not really clear, but it seems logical to see it as a cheaper less customizable version of something called Pro.

Yeah
After seeing the cube and specs I still have no idea where duo came from.
 
why is it called DUO? the naming would be clearer if it was 11 M lite or just 11 M without saying pro

When we were talking about it last year we had the idea that it would be called the "GAN 11M" without the Pro or any other addition, so the addition of "Duo" came as a surprise.
 
Does it come with the cool box?
 
A budget 3x3 or a premium 7x7 for the same price. Yeah, that's not really budget.
 
So I guess this cube is aimed at the top-tier market for people that just don't want to have to deal with any customization? I can not imagine a 3g weight difference would really be noticeable. It is definitely more expensive then I thought it would be. I end up getting most 3x3's for collecting, but will have to pass on this one.

EDIT: Is it me, or does the yellow on the duo not look nearly as bright as the pro? It looks way too similar to orange
 
So I guess this cube is aimed at the top-tier market for people that just don't want to have to deal with any customization? I can not imagine a 3g weight difference would really be noticeable. It is definitely more expensive then I thought it would be. I end up getting most 3x3's for collecting, but will have to pass on this one.

EDIT: Is it me, or does the yellow on the duo not look nearly as bright as the pro? It looks way too similar to orange
TC got a new camera recently, so it does look a bit different, but the other colors also look different, so I think its just the camera upgrade.
 
It's a cube at the mid-tier market
Yet costs more than literally every other company's flagship.

without the main feature modern flagships have and that is customisability.
Well, it still has tension adjustments.

Every company does this (not just GAN), and I wouldn't call it a strategy to "sell more units", merely another option for a different pricepoint.
Oh not, it's definitely a strategy to sell more units. That's literally the whole purpose of a different price point.

(Do note that I am sponsored by GAN but I've told them before that I am going to be completely honest about their cubes regardless so this is my full opinion)
Do you *truly* believe a $47 cube is a mid-tier product?

I have no problem with Gan releasing this cube. The name is awful and confusing - should've just been 11M or 11M Standard - and it's overpriced by at least $10. But no problem with its release, giving the market another option.
 
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