Rubik's Cube 2.0 Released

The 3x3 is now available at HKNowStore here.

The 2x2 is there too, here. It has also been here on the official Rubik's website for a while.
 
I don't have this cube, but I have had a opportunity to touch one. IMO, it's not good cube for speedcubing(, but good as a puzzle).
Not smooth, difficult to disassemble, fixed color-scheme(western), decent corner cutting.
 
I seriously doubt that they care at all about speed cubers. They will want to get it in all the big toy stores and ship millions of units, not mess around with a niche market of a few thousand.
 
Hmm.. I think people are still going to say that for decades to come yet :p

Most noncubers don't say "I just peel the stickers off" they say "I once peeled the stickers off". New storebought Rubik's cubes doesn't make people aged 5-100 forget their first attempt. Also I feel like a huge amount of people don't have storeboughts as their first cube.
 
It's not a speedcube. I've been chatting with a Rubik's social director, he said it isn't. In this video you can see it turns smoother but is still hard to turn. [video=youtube_share;xLus4DkXeGg]http://youtu.be/xLus4DkXeGg[/video]
 
I'm 90% sure I should be keeping this secret, but who cares:

Rubik's interviewed me at World Championships. They let me try this cube (Rubik's 2.0), and it was pretty crappy, but better than the original. Corner cutting still kinda suffered. But here is the juicy stuff:

After the interview, a Rubik's representative lady had another cube for me to try and she recorded a solve of me using it. It was a Rubik's speedcube. I turned it, and oh my god. It was actually really good. It felt somewhat like a Fangshi without the sandy feeling. It was fast and insanely stable. I knew it wouldn't pop for its life. I think it also had tiles (or did I confuse it with the other one?) and it definitely had adjustable screws. iirc the corner cutting was fairly good (1 piece or 45 degrees). My solve was 12, which sucked, but it was also the second day of worlds right after multi BLD and I was not so great that day. I got a 13.99 average that day, so I guess that was good for Saturday. But here's what you guys won't believe:
The cube was unlubed and untensioned, totally out of the box. That's right. It was faster than my 55mm zhanchi, and this thing was completely out of the box. Now just imagine how amazing a lubed cube would be. :o
 
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