Rubik's Brand lawsuit against The Cubicle

Is this really as big a deal as everybody is making it? What will happen if Rubik's wins?

Give a read of the section starting on page 12:

WHEREFORE, Plaintiff respectfully demands judgment against Defendant as follows:

Some very threatening actions being demanded, including:

E. Ordering Defendant to deliver to Plaintiff for destruction or other disposition all remaining inventory of all infringing products, including all advertisements, promotional and marketing materials therefore, as well as means of making same.

The way I read that is they're attempting to assert their power to seize TheCubicle's inventory of non Rubik's branded 3x3s (that infringe on the trademark) and basically shut them down. And if they win that judgement it sets the precedent for all other US retailers.

I'm still questioning if this is actually what they're setting out to do if they win the judgement but it sure reads like a pretty big deal.
 
I wish there was a way for us to have a say... I feel it's unlikely that the Cubicle will 'win' this case, what ever that entails. Hopefully Rubik's will stop at this, and not try to push law suits like this for cubes all the way up to 5x5's. If they do, we might see an influx in not only price and rarity of cubes but overseas orders getting held by customs. My first cube order from Amazon was a OP Dayan and that was detained by customs. I can only hope that Rubik's doesn't move on to other US stores like SCS or CubeDepot.
 
I wish there was a way for us to have a say... I feel it's unlikely that the Cubicle will 'win' this case, what ever that entails. Hopefully Rubik's will stop at this, and not try to push law suits like this for cubes all the way up to 5x5's. If they do, we might see an influx in not only price and rarity of cubes but overseas orders getting held by customs. My first cube order from Amazon was a OP Dayan and that was detained by customs. I can only hope that Rubik's doesn't move on to other US stores like SCS or CubeDepot.

I am doubtful that they will win, at least not outright. Either way, the fate of theCubicle is almost certainly the fate of all other US-based cube stores.
 
He means no matter that happens, because it will set a precedent for the case. If they lose, others cubestore a will too, but if they win, other cube stores would win
Ah, I see. Well, if they don't lose outright, that will be a glimmer of hope at least.
 
In fairness, @DMCubing 's boycott solution is actually pretty good if it could be implemented. Which makes me wonder: are any Gans-sponsored cubers dropping their sponsorships over this? I've got to imagine that Gans sells enough non-rubik's-branded puzzles through US shops that they can't be on board with this? I don't imagine that they have much say, but maybe it would be worthwhile to boycott Gans as well, unless they drop the partnership or rubik's drops the lawsuit? I get the impression that the RSC is kind of Erno Rubik's pet project, it may be that pressure on Gans would induce Erno Rubik to use what little influence he has on the company that bears his name.

@Teoidus I understand being frustrated, but please. @DMCubing has arguably done more with his work and tutorials on magnetic cubes to advance hardware in the last few years than probably anyone other than Chris Tran. A little respect is due on that front even if he weren't trying to deal in a mature, level-headed way with a really frustrating development in the cubing community (which he is).

Remember, Gans might be losing some customer base from closing down cubes stores, but at the same time, Rubik's is getting them into retail stores everywhere.
 
Lol points 24, 25, and 26. Actually is this lolable?

Also what even
Hopefully Phil's years at law school will be able to help him out.
I know this is crazy. I could not imagine anyone ordering a cube thinking it was rubiks brand, recieving a Cubicle Gan air sm and getting sad that its not a rubiks brand.
 
The bottom line for me on this lawsuit is patents expire for a reason. I understand protecting the inventor, time and effort was spent to achieve something novel. But we also recognize that exclusive rights removes motivation to improve an invention whereas competition drives things forward*. Here's hoping the courts continue to see it that way too.

* Granted I firmly believe open collaboration, free from the constraints of intellectual property, is the real fast track to doing great things but the world is currently rigged against that.
 
Back
Top