Running, most definitely. Specifically long distance and road racing. The quest for the sub 2-hour marathon has lead to the creation of what people call "super shoes", and many companies have been trying to create shoes that give the highest energy return, enough to cut potential minutes off peoples' marathon times. It was crazy how much they influenced the sport.
Another huge update was pacer lights in track, instead of having a human pacer only, they would line the inside of the track with lights that could display where you have to be if you want to set a world record, area record, world lead, etc. It was really influential in the setting of world records, as athletes had a much better idea of how far behind they were in terms of the record and knew how to pace themselves correctly to put together a great race.