Years ago speedcubing.com used to have community news on the front page. Just a short line or few. Things like new unofficial and official records, new methods, people retiring from competition participation, appearances on TV, and so on. It was pretty interesting. So maybe if you can get together a team consisting of a few confident writers and promoters, you could get something going. Write articles discussing and analyzing the events that happen within the community and maybe people will be interested in reading. Maybe even have an app version that sends out notifications when there is news from the community. "New world record!", "This certain competition cancelled", "Company X reveals new 3x3 speedcube".