Cubing should be live-broadcast

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I would love to see speedcubing get more popularity the way StarCraft 2 does. The age bracket seems to be about the same for both. The problem I see, and I could be wrong about this, is that there's no money to be made in speedcubing. You'll never see tournaments with prize pools like in SC2. How would you attract sponsors? Sponsors come forward if their name can be marketed in some way enabling them to advertise their products. What kind of sponsors would be willing to invest into speedcubing? At least in SC2 a game usually lasts at least 10mins. Not much to say about a 7-10sec. solve except that it was quick. Just my 2 cents.
 
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