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YJ and Moyu - what's the relationship?

mark49152

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Can anyone confirm how these brands/companies are related? And point to a source for their information?

I read a lot of opinion that Moyu is a separate company that uses YJ's factory, but have never seen a source credited. On the other hand, they use the same packaging design, and the Moyu scholarship won by Feliks resulted in his face being put on a YJ cube box.
 

cubeone

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From what I've been told by benskoning, who owns a puzzle shop called cubingsource.com, Moyu is owned by YJ, which means that it's a sub-company that is YJ's line of speedcubes.
 

plusCubed

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Found this on the MoYu forum: http://www.mofangluntan.com/thread-23054-1-1.html
Apparently YJ was established as a normal toy company where they hire designers, produce cubes, and whatnot. The CEO decided in 2012 to create a "platform" called MoYu where designers can give their designs to YJ for production, sales, and the boring stuff, and in return get part of the profit. Those cubes are branded as MoYu, and are geared for the "professional market". Cubes whose designers are hired by YJ are branded as YJ.
So really MoYu is a platform and a brand, not a company. YJ is the company.

That is my understanding. Not sure if correct. If anyone else reads Chinese here, please check.
 

kcl

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Found this on the MoYu forum: http://www.mofangluntan.com/thread-23054-1-1.html
Apparently YJ was established as a normal toy company where they hire designers, produce cubes, and whatnot. The CEO decided in 2012 to create a "platform" called MoYu where designers can give their designs to YJ for production, sales, and the boring stuff, and in return get part of the profit. Those cubes are branded as MoYu, and are geared for the "professional market". Cubes whose designers are hired by YJ are branded as YJ.
So really MoYu is a platform and a brand, not a company. YJ is the company.

That is my understanding. Not sure if correct. If anyone else reads Chinese here, please check.
I think you nailed it.
 
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Rubiks should set up a designers platform, as everyone would know about the brand name, plus the bestselling toy is still the Rubiks Cube.
 

UB

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Found this on the MoYu forum: http://www.mofangluntan.com/thread-23054-1-1.html
Apparently YJ was established as a normal toy company where they hire designers, produce cubes, and whatnot. The CEO decided in 2012 to create a "platform" called MoYu where designers can give their designs to YJ for production, sales, and the boring stuff, and in return get part of the profit. Those cubes are branded as MoYu, and are geared for the "professional market". Cubes whose designers are hired by YJ are branded as YJ.
So really MoYu is a platform and a brand, not a company. YJ is the company.

That is my understanding. Not sure if correct. If anyone else reads Chinese here, please check.
This is it :D You sell your design and earn profit.../
 
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