Easy, support the one you think is the best. If you want to support the original inventor, obviously buy both. But if you honestly think the V is the best, support that one. I often support ShengShou because they do stuff the best, not because they did it first, and I see no harm in that.
1) I think they should be allowed since I don't believe they would provide enough of an advantage to actually make your solve faster, unless you're really slow.
2) I don't really know, maybe this should be given some research?
3) Yes, probably. In regular speedsolving, overlay or engraved logos...
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I look at them. If I for some reason should be in doubt, I just lift them up, turns are rarely needed. In your case it might be a bit trickier, since you obviously have not had time to get to know your cubes well enough before getting a whole bunch more that you need to get to know.
Wow, sweet. If I am chosen, I'd like to test the 4x4, or 3x3, or 2x2, in that order, so 4x4 is most prefered :)
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With little or no marketing, I'm not sure it would increase popularity in speedcubing that much though. My first cube was a normal Rubik's brand, and I obviously got into speedcubing anyway. I think it is in most peoples nature to see how fast they can solve it once they know they can do it at...
From their perspective, it would be a pretty solid marketing strategy though. A lot of aspiring cubers would see that there's this new cube that makes it easier to get fast times, and chances are they have no clue these already exists, so they'll buy them. And unless they stumble upon something...