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Rubik's Brand lawsuit against The Cubicle

Tabe

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This case is about a lot more than "a distributor." A lot of the case hinges on the pro shop "manufacturing" cubes, which means that if Rubik's wins they can pretty much immediately shut down SCS no questions asked. I don't know if anybody else in the US does custom cubes on any scale, but shutting down two of the biggest US distributors (and likely others) would have a chilling effect on cube availability and innovation.
How many people do you think buy from SCS or The Cubicle but don't know about Lightake or the other Chinese sites? I'd say not many and the lawsuit won't touch the Chinese sites.
 

One Wheel

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How many people do you think buy from SCS or The Cubicle but don't know about Lightake or the other Chinese sites? I'd say not many and the lawsuit won't touch the Chinese sites.

That's a fair point. I guess in my mind the US stores are higher-margin accounts, but there probably isn't much difference, if any, from the manufacturer's perspective.
 

Dr_Detonation

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I don't see why they're just sueing the cubicle. If they really bad a problem with it they'd do something else. Rubik's is probably just mad that TheCubicle has better business then them. They do, right?
 

pglewis

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I don't see why they're just sueing the cubicle. If they really bad a problem with it they'd do something else. Rubik's is probably just mad that TheCubicle has better business then them. They do, right?

They're not just suing The Cubicle, they've been consistently pushing to assert trademark claims: https://www.forbes.com/sites/lisabr...s-you-are-so-sued-and-im-famous/#95e0b1265a99

I currently doubt it'll stop there If they succeed (or maybe even if not).
 
U

Underwatercuber

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This case is about a lot more than "a distributor." A lot of the case hinges on the pro shop "manufacturing" cubes, which means that if Rubik's wins they can pretty much immediately shut down SCS no questions asked. I don't know if anybody else in the US does custom cubes on any scale, but shutting down two of the biggest US distributors (and likely others) would have a chilling effect on cube availability and innovation.
and then cube manufacturers would also lose a lot of business if the main cubestores shut down meaning that they would be making far less money and that would affect them.
 

cuber314159

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and then cube manufacturers would also lose a lot of business if the main cubestores shut down meaning that they would be making far less money and that would affect them.
Or people buy more cubes because they are cheaper from Chinese stores, I think it will balance out ok, I wouldn't be surprised if lightake and MCM want Rubik's to win
 

Reed Merrill

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I also would guess that domestic Chinese buyers are by far the largest market for speedcubes. So, in my opinion losing a few US distributors, and even all of their US consumers probably won't be fatal to their business.

That's assuming that Rubik's wins, which is by no means guaranteed.
 

1001010101001

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"A photograph of Plaintiff’s RUBIK’S CUBE puzzle Mark is set forth below:
(picture of a sucky cube)
A photograph of a stock twist puzzle cube sold by Defendant TheCubicle to consumers is set forth below
(Picture of a Guanlong)"
LOL

'As a result of Defendant’s use of a spurious version of Plaintiff’s federally registered RUBIK’S Design Mark, consumers who expect to receive Plaintiff’s RUBIK’S CUBE puzzle, for which Plaintiff has developed a national and international reputation, will be disappointed when using Defendant’s imitation twist puzzle cube. This will cause irreparable harm to Plaintiff’s reputation and the goodwill which is symbolized by the RUBIK’S Design Mark'


"Mommy, I am so disappointed that my cube can turn fast and corner cut! I wanted a rubik's brand that can barely turn, can't corner cut, and can't be tensioned!"
 
Last edited by a moderator:

xyzzy

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"A photograph of Plaintiff’s RUBIK’S CUBE puzzle Mark is set forth below:
(picture of a sucky cube)
A photograph of a stock twist puzzle cube sold by Defendant TheCubicle to consumers is set forth below
(Picture of a Guanlong)"
LOL

'As a result of Defendant’s use of a spurious version of Plaintiff’s federally registered RUBIK’S Design Mark, consumers who expect to receive Plaintiff’s RUBIK’S CUBE puzzle, for which Plaintiff has developed a national and international reputation, will be disappointed when using Defendant’s imitation twist puzzle cube. This will cause irreparable harm to Plaintiff’s reputation and the goodwill which is symbolized by the RUBIK’S Design Mark'


"Mommy, I am so disappointed that my cube can turn fast and corner cut! I wanted a rubik's brand that can barely turn, can't corner cut, and can't be tensioned!"

Thanks for your extremely original insight that totally hasn't been mentioned right in the very first page.

(e: why are you guys liking the post where I'm being a dick; what's wrong with you people? I'm just fed up at how kids keep posting in this thread (and the other drama threads) with almost nothing new to say.)
 
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